Mike has been with Kantar for 15+ years and has experience with brand strategy, positioning, media, communications, usage and attitudes areas of marketing research through working with several multi-national companies. Specific areas of focus within Kantar include creative development, advertising tracking, cross-media, brand health/equity tracking and custom ad hoc research. Mike has been responsible for overseeing multi-country research programs for his clients and creating macro-analysis’ which span multiple client brands to help uncover customized best creative practices for their brands. As a creative development champion in North America he’s also been accountable for merging insights from media, brand, and creative research programs to help drive client strategies. Most recently he’s been the North American insights lead for GSK, MassMutual, Twinings, Hood, and Nestlé. Recent accomplishments include:
•A neuroscience-led initiative into the drivers of taste for Nespresso
•Meta-analysis into implementation of branding devices fueled by Artificial Intelligence for MassMutual
•Optimization of partnership between Degree Men and Steph Curry via creative testing Mike holds a BS from the University of Connecticut in Marketing