Young Pros Spotlight
Dina Kakezai
What is your role / current company?
Incoming Product Marketing Intern/Zeta Global (Starting in Summer 2024)
If you could give one piece of advice to other Young Pros, what would it be?
Your career path is a journey of self-discovery; cherish the challenges that shape your identity and resilience.
What is your biggest professional challenge?
Navigating imposter syndrome early in my career was challenging, yet it became a catalyst for personal growth. Through continuous learning and self-reflection, I’ve cultivated self-confidence and resilience.
Do you have a favorite campaign or activation? What made it stand out to you?
The Heinz’s “Draw Ketchup” campaign. It ingeniously taps into nostalgia and brand recall through iconic packaging, reinforcing consumer affinity while showcasing simplicity and creativity.
What’s an example of a company/ brand that you think is doing a great job?
Misfits Market leads in the online grocery sector with its innovative, authentic, and affordable sustainable food options, resonating strongly with younger consumers. Their adaptability and disruptive strategies are commendable.
What’s your dream job? (If money was no object, what would you do?)
Astronaut. Exploring space would offer an exhilarating opportunity to push the boundaries of human knowledge and discovery.
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