Diving into Key Issues in Shopper Marketing: Retail Media and Omnichannel Shopper Marketing Strategies
The shopper marketing landscape continues to evolve rapidly. Retail Media Networks—which barely existed five years ago—are one of the fastest-growing media today, taking in $43.7 billion a year, according to the IAB. And yet, they are little understood. Omnichannel shopping, including e-commerce, continues to grow, raising important questions about consumer behavior and strategic planning.
This November 19 half-day event presented by the ARF’s Shopper Insights Council, offers two unique opportunities: 1) To hear from knowledgeable speakers about Retail Media Networks and omnichannel shopper marketing; 2) Participate in focused workshops and share perspectives, concerns and best practices with others in the industry having similar roles.
Why You Should Attend:
- Dive deeply into measurement and strategy issues with other advertisers, retailers, agencies, and measurement suppliers on neutral ground.
- Gain a greater understanding of retail media strategy and measurement.
- Learn about shopper marketing ideas that you can test in your job.
- Draw out actionable ideas from other attendees during spirited and collegial discussions.
- Contribute to a solutions-focused event.
Connect with industry colleagues. Share best practices. Apply your knowledge back at your job.
Featured Speakers
Circana
Boston Consulting Group
84.51˚
Walgreens Advertising Group
Merkle
Unilever
Haleon
Mindshare
Ocean Spray
