Brian West serves as SVP, Data & Measurement Strategy within NBCU's Media Group Decision Sciences. In this capacity, West is responsible for powering insights across the NBCU portfolio and measuring, analyzing, and interpreting data from a variety of partners. His purview spans all of NBCU’s media businesses, supporting brands including NBC, Bravo, Peacock, and more. West and his team support NBCU’s cross-platform strategies in several different areas including developing new cross platform measurement capabilities, operating NBCU's current measurement solutions and curating the resulting data, partnering with teams across NBCU to ensure data quality, and analyzing and projecting media landscape trends. Additionally, he is responsible for setting NBCU's content measurement strategy through work with internal and external partners on current measurement and data solutions, plus the development of emerging measurement initiatives.