Implications of Changing Privacy Frameworks on Measurement & Marketing

At Part I of our Insights Studio Series on November 2, 2022, we discussed key shifts in the ads landscape and insights on peoples’ thoughts and behaviors around privacy—based on the latest ARF Privacy Survey. Experts from Boston University, Meta, Nielsen and the ARF shared macro-level trends as well as frameworks to help make sense of the advertising ecosystem.

Part 2 on November 10: A follow-up session where we will deep dive into what these changes mean tactically and what actions marketers can take across high priority topics like measurement and value creation.

Takeaways:

• Learn more about key trends in regulatory and platform changes
• Gain better understanding of the implications of privacy regimes to marketing, such as for advertising and audience measurement
• Understand actions businesses can take now and into the future to address privacy-related shifts