ARF Young Pros Meet-Ups are a networking opportunity in a virtual world, designed to build your network with meaningful, professional relationships.
This is a trimester program with four monthly Meet-Ups, each uniquely curated for the Young Pros. We will introduce you to fellow research professionals in an environment built for networking.
In addition, an industry leader will give us a glimpse into their career, talk successes and challenges and share tips specifically for Young Pros.
How Meet-Ups work:
Third Trimester Young Pros Meet-Up Event Schedule:
About this month’s speaker:
Leslie Wood, Ph.D., Chief Research Officer, NCSolutions
A pioneer and innovator in advertising analytics with more than 30 years of experience, Leslie Wood is responsible for the overall research function at NCS. This includes shaping the methodologies that keep the firm on the leading edge of marketing and advertising performance analytics, and playing a key role in envisioning future products. Leslie has a long history with deep involvement in single-source methodologies including BehaviorScan, Scan America, and Project Apollo, and a professional background that includes such recognized names as ABC Television, Procter & Gamble as well as her own company, Media Trust LLC.
Leslie is an expert not only of single-source analytics, but of reach and frequency research, optimizers, data integration and return-path data. All of this feeds Leslie’s passion for building support tools for the advertising industry.
Leslie has chaired many industry organizations and committees spanning the ARF, Market Research Council, and more. Leslie Wood has a BS in mathematics from Hunter College and a PhD from The University at Albany in Information Science with a specialization in Expert Systems (Machine Learning) and Data Mining. Leslie is based in Copake Falls, New York, and also has a presence in New York City.