Building Brands: Psychological and Media Drivers of Marketing Effectiveness

Building successful brands require a deep understanding of why consumers behave the way they do and the associated media drivers. The Advertising Research Foundation and the IPA /EffWorks Global 2020 partnered to share our most relevant research, case studies and keynotes from Marketing Effectiveness leaders.

Topics discussed:

• The science of influencing choice and what that means for brands
• The revelation about search: a holistic view and strategic level look
• Challenging the marketplace to think about brand building, not just activation
• Generating growth and value from CX