ARF Virtual Town Hall Series: Attitudes Towards Privacy

The enactment of the General Data Protection Regulation (GDPR) in 2018, the toughest global privacy and security law, and the California Consumer Privacy Act (CCPA) in 2020, the first law of its kind in the United States, heralded a new era for consumer privacy.

Recently, big tech firms are building COVID contact tracing apps. Are consumer attitudes towards privacy changing? Do these attitudes differ by generation? Will enforcement of privacy laws begin to wane?

This Town Hall presented:

• A Privacy survey the ARF has conducted each April for the last three years. In April 2020, the survey was updated to include several questions about COVID-19 and its impact on how people feel about privacy, geo-location and trust. Sentiments about privacy and trust are broken down by demographics as well as by respondents’ personal experiences with COVID-19.
• Work by W2O related to privacy and COVID contact tracing apps, as well as general attitudes toward privacy that have changed over the last year.