Genuine is “in.” Influencers are providing an increasing number of opportunities for brands to:
- Engage their followers
- Increase brand awareness
- Create brand loyalty
- Boost sales
But, how much does the industry understand about the pros, cons, and impact of this relatively new marketing tactic?
Join the ARF in the launch of the Salon Series to debate key questions and uncover potential answers regarding Influencer Marketing, considering:
- What techniques do brands use to select the right Influencer?
- What best practices will encourage Influencers’ followers to convert into customers – and accurately measure ROI?
- How can brands overcome the challenges of Influencer fraud by demanding data, metrics, and reports?
The discussion will be powered by experts who offer multiple perspectives: social media marketers, a digital publisher, and Influencers themselves.
Have we “Influenced” you yet? Whether your company is currently leveraging Influencers or you just want to learn more about using them optimally, you won’t want to miss participating in this conversation.
Mingle with industry colleagues and speakers at our Cocktail Reception being held before and after the Salon event discussion.
Featured Speakers
BuzzFeed’s Beauty and Style Brand
Speakers
Rick Bruner
CEO/Co-Founder,
Central Control
Paul Donato
Chief Research Officer,
ARF
Bill Harvey
Chairman,
RMT
Markus Dmytrzak
Director, Marketing Analytics & Decision Sciences,
Sam’s Club
Steve Geinitz
Quantitative Research Manager,
Facebook
Jon Gibs
Chief Data Officer,
Garter/L2
Margaret Hung
Head of Activation,
Integral Ad Science
Garrett Johnson
Assistant Professor,
Boston University
Randall Lewis
Director of Economics,
Netflix
Larissa Licha
Product Lead, Measurement,
AdRoll
Ying Liu
Quantitative Analyst,
Google
Jim Nail
Principal Analyst,
Forrester
Amy Nodalo
Director, Partner Analytics,
Viant
Laura Oliveria
Marketing Analyst,
Booking.com
David Reiley
Principal Scientist,
Pandora
Anvesh Sati
Director, Data Science,
Wayfair
Kiril Tsemekhman
VP of Data Science & Engineering,
BounceX
Vadim Tsemekhman
Director of Product Management,
Walmart Labs
Dane Aronsen
Marketing Science,
Booking.com
Register Now