This past year, the sheer volume of digital titles gave gamers unprecedented choice, but the costs of developing and marketing those games have also grown. And although organic marketing methods have opened the doors to more consumers through a multitude of social channels, it has also added to the noise.
In this crowded environment, having a strong brand is critical to developing a long-term relationship with consumers that goes beyond merely transactional. Gamers increasingly want game experiences that are tailored to them, delivered by brands that understand their needs and whose core values match with their own.
In 2018, two-thirds of the U.S. population 13 years and older are gamers, up from 58% in 2013. The steady growth of self-identified gamers illustrates how far the medium has evolved to become an integral component of the mainstream entertainment diet. The past year has seen a bounty of new titles and experiences designed to appeal to a deeper and broader audience, continuing a decade-long trend of games designed to reach more types of people with varying gameplay preferences, platforms and interests.
Games 360 U.S. Report. (2018). Nielsen.