The chart below was generated by 24-hour listening data among Adults 18+. From a tailored list of twenty mutually exclusive formats, Country and News/Talk were the most popular, together accounting for over 25% of all listening.
Top 20 Radio Formats Ranked by Share of Total Listening
Source: Nielsen National Regional Database, Spring 2017, M-SU, 6AM-MID, Adults 18+, AQH Share
- Most AM/FM radio listening is spent with just one station, the listeners’ favorite station.
- Radio formats are tailored to reach a large group with a common interest.
Nielsen: Radio Listening Peaks in May And April. (2017, Nov. 17). InsideRadio.