Dr. Julian Baim – a leading light of top-quality, innovative research on magazine audiences – received the ARF 2017 Great Mind Lifetime Achievement Award.
This award recognizes an individual who has made significant impact on and fundamental contributions to the research industry, and has demonstrated a lifetime commitment to advancing the art and science of market research. Criteria include contributions to the ARF, impact on MR, and inspiration to others in the field.
Dr. Baim has been a major force in the media research community for over a quarter century. For the past 27 years her served as EVP & chief research officer at GfK MRI.
He has been at the forefront of innovations in audience measurement. These include developing an issue-specific magazine audience estimate; overseeing the inclusion of a Starch ad-noting service; formulating new questions designed to capture digital print readership; and pioneering the development of a magazine audience-guarantee tool.
He also authored or co-authored 30 papers presented at the Print and Digital Research Forum (formerly the Worldwide Magazine Research Symposia), many of which were award nominees or winners.
To see the full list of the winners click to visit the ARF’s 2017 Great Mind Awards.