Jennifer Sey talks about “How Do You Build a Brand That Lasts?”

We are very excited to have Jennifer Sey, CMO of Levi Strauss Global Brands, keynote at The ARF Annual Conference this spring.

When asked on how to measure a brands’ impact, she responded, “Data is one way to determine your impact. Resonant insights and storytelling are also key to unlocking true brand meaning and connection for consumers.”

And what’s the formula for a successful brand in the 21st century? She replied: “Be curious. Be adaptable. Be comfortable with constant change—that’s how to not only survive, but to get ahead as a modern day marketer.”

For more information on our keynoter read the Industry London interview.

Join us at our ARF Annual Conference in NYC on March 20-21 to hear more from Jennifer Sey, and our other stellar speakers.