Sometimes overlooked in cross-platform planning but rarely overlooked by consumers, Out of Home can be a cross-platform multiplier. New technologies and measurements are making it even more targetable and trackable. Learn and discuss how to maximize your use of one of the most “un-blockable” and “un-skippable” parts of the marketing mix.
Speakers
Jasper Snyder – EVP, Research & Innovation: Cross-Platform, The ARF
Elliott Waldron – VP Analytics, Placed
Stephen Freitas – Chief Marketing Officer, Outdoor Advertising Association of America
Luke Madden – Account Director, Partners and Napier
Dan Levi – EVP, Chief Marketing Officer, Clear Channel Outdoor
Location of event: Union League Club
38 E 37th St, New York, NY 10016
Time: 8:30–11:00am
Agenda
8:30-9:00am
Breakfast & Networking
9:00-9:20am
How Advertising Works
Jasper Snyder, ARF
9:20-9:40am
One to One Measurement for Out of Home Advertising
Elliott Waldron, Placed
9:40-10:00am
Driving Real Engagement in the Digital Ad Fraud Era
Stephen Freitas & Luke Madden, Outdoor Advertising Association of America Partners + Napier
10:00-10:40am
Bringing Digital Insights and Targeting to OOH
Dan Levi, Clear Channel Outdoor
10:40-11:00am
ARF Close & Networking
Jasper Snyder, ARF
Supported by:
