This Retailwire article by Martin Mehalchin, Partner, Lenati, summarizes a presentation by Lucinda Duncalfe of Monetate on the “Five Stages of Personalization.”
Level 1-Use A/B testing to develop campaigns that optimize the experiences of the digital consumer.
Level 2-Use targeting via in-session or contextual data or behavior.
Level 3-Leverage first and third-party data to deliver custom experiences to different consumer segments.
Level 4-Provide an integrated customer journey across channels for the multi-device consumer.
Level 5-Auto-optimize personalization based on knowledge of the consumer.
See all 5 Cups articles.
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