MediaDailyNews reports on an IAB Internet Advertising Revenue Report showing that U.S digital advertising revenue rose 16% to $49.5 billion in 2014 compared with 2013.
This report, which was prepared by PricewaterhouseCoopers, also shows that social media advertising revenue was $7 billion. This increase reflects a 57% increase in 2014.
David Silverman, a PricewaterhouseCoopers partner who participated in the IAB conference call, believes that brands have developed strategies to monetize their investments in social media. As a result, there has been an increase in the cost per click for ads running on networks, such as Facebook.
Mobile advertising increased by 76% to $12.5 billion. Search, digital video, and non-mobile display-related advertising also showed revenue increases.
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