2010 ARF David Ogilvy Award Winners!
Congratulations to all our winners – and especially to the Grand Ogilvy Award winner: United States Postal Service!
Here are the 2010 winners by category.
GRAND OGILVY AWARD
RESEARCH ACHIEVEMENT AWARD
RESEARCH INNOVATION AWARD
AUTOMOTIVE
GOLD
Reinvention “Chapter 1”
BRAND: General Motors
Download case study »
SILVER
Plan B Not Required
BRAND: Cars.com
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BEVERAGES
GOLD
Brew Some Good
BRAND: Maxwell House
Download case study »
SILVER
White Gold and the Calcium Twins
BRAND: got milk?
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BUSINESS-TO-BUSINESS
CONSUMER ELECTRONICS
SILVER
HP Photosmart
BRAND: Hewlett-Packard
Download case study »
FINANCIAL SERVICES
GOLD
The Morris Code: Decoding Finance for Students
BRAND: Bank of America
Download case study »
SILVER
Uncommon Boldness: The Chase Sapphire™ Story
BRAND: Chase
Download case study »
GOVERNMENT, NONPROFIT & PUBLIC SERVICE
GOLD
CommunityOfVeterans.org – Alone
BRAND: Iraq and Afghanistan Veterans of America
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SILVER
The Navy Landed Me Here
BRAND: US Navy
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HEALTH & PERSONAL CARE
SILVER
Soap Scum
BRAND: Dove
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HOUSEHOLD
SILVER
¡Piénsalo Bien!
BRAND: Reynolds Wrap
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INTERNATIONAL
SILVER
Let’s Grow
BRAND: Morrisons
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MULTICULTURAL
SILVER
Tasting is Believing
BRAND: Progresso
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PACKAGED GOODS
SILVER
One of a Kind
BRAND: Hershey’s Kisses
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RETAIL & ETAIL
GOLD
Wendy’s Intentrack™ – Winning on Quality
BRAND: Wendy’s
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SILVER
Winning with Mom During the Great Recession
BRAND: Walmart
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SHOPPER MARKETING
SILVER
“MOTOR”ing to Win
BRAND: Coca-Cola
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SPORTS, ENTERTAINMENT, & MEDIA
GOLD
Bing and Decide
BRAND: Bing
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SILVER
We Share
BRAND: PBS Kids Sprout
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TELECOMMUNICATIONS
SILVER
DoubleClick DFA-Omniture Genesis Integration
BRAND: Comcast
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