2007 ARF David Ogilvy Award Winners!
Congratulations to all our winners – and especially to the Grand Ogilvy Award winner: Charles Schwab
Here are the 2007 winners by category.
GRAND OGILVY AWARD
BUSINESS ACHIEVEMENT AWARD: NEW PRODUCT LAUNCH
RESEARCH INNOVATION AWARD
AUTOMOTIVE
GOLD
Beyond Precision
BRAND: Buick Lucerne
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SILVER
Fast and Furious
BRAND: National Car Rental
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BEVERAGES
SILVER
Our House
BRAND: Maxwell House
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BUSINESS-TO-BUSINESS
SILVER
Go On. Be A Tiger.
BRAND: Accenture
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FINANCIAL SERVICES
SILVER
If at first you do not succeed, listen to what the consumer said.
BRAND: Allstate
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FOOD
SILVER
Toda Para La Familia
BRAND: Cheerios
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GOVERNMENT, NONPROFIT & PUBLIC SERVICE
SILVER
From Memorable to Motivational
BRAND: Got Milk?
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HEALTH CARE
HOUSEHOLD
SILVER
Tide Knows Fabrics Best
BRAND: Tide Laundry Detergent
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PERSONAL CARE
SILVER
Pampers Splashers Launch
BRAND: Pampers
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RETAIL & ETAIL
GOLD
I Want My Baby Back Ribs
BRAND: Chili’s Grill & Bar
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SILVER
Best of Both Worlds
BRAND: LendingTree
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SPORTS, ENTERTAINMENT, & MEDIA
GOLD
Is It Monday Yet?
BRAND: ESPN
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SILVER
What Happens Here, Stays Here
BRAND: Las Vegas
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