Yeimy Garcia Smith is the SVP of Global Measurement Strategy at Circana. In her role, Yeimy leads a globally integrated team that delivers advanced measurement, strategic guidance and solutions to help clients achieve business growth. Previous to Circana, Yeimy had an esteemed career at both Google and WPP where she led measurement advancements and strategic innovation for some of the world’s largest advertisers. Yeimy has experienced a diverse career ranging from computer engineering & design, Six Sigma, product sales and analytics. Growing up, her love for unraveling the riddles of Sierra Online's King's Quest laid the foundation for her passion in strategy. Yeimy is a dedicated and proud first generation LatinX immigrant & champion, pushing for more diversity, equity + inclusion in the workplace. Yeimy lives in Michigan with her husband, two children and her sweet golden retriever, Maizey.