Rachael Ryan is an accomplished marketing research professional. Prior to TikTok, her experience spanned working with Fortune 500s and startups in Tech, Ecommerce, Finance, Retail, and Government, specialising in thought leadership and advertising research. As the Head of Research and Insights for Global Functions and North America at TikTok, Rachael's focus is on digging into business questions with clients to evolve their understanding of TikTok and driving marketing and business transformation. Her team focuses on developing knowledge for programs like audiences, culture, creative, creators, consumer journey, commerce, and search.