May 21, 2025 | World of Whirlpool | 325 N LaSalle Dr. | Chicago, IL
In-Person 9:00-5:30 pm CT + Livestream 10:00am-4:00 pm CT

Featured Speaker

Michael Shapiro - Senior Director, Strategy & Insights Group, Nestlé Purina

Michael leads Petcare consumer and shopper research for Nestlé Purina for the US, LATAM and Global teams where he consults on implications of insights and strategic direction for the business and guides the team in the use of a variety of market research techniques including consumer segmentation, equity tracking, new product development, product preference testing, volume forecasting, focus groups, and ethnography to drive business decisions.

To further, through research, the scientific
practice of advertising and marketing

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