Over ten years of experience in retail media, including launching Best Buy Media Network’s Measurement, Reporting, and Insights capabilities. Spent 3+ years at Roundel (Target) building Audience and Data Monetization capabilities, then leading development of Target’s data clean room. At Ovative, Derek leads the Retail Media Consulting team where he guides mature and emerging commerce media networks to grow revenue, create efficiencies, and delight their internal and external partners.