May 21, 2025 | World of Whirlpool | 325 N LaSalle Dr. | Chicago, IL

Featured Speaker

Cyndi Loza - Senior Editor, Path to Purchase Institute

The Path to Purchase Institute is a publication and member-based organization serving the needs of the commerce marketing community for more than 30 years. Cyndi has been a member of P2PI's editorial team for more than 10 years, covering the marketing and merchandising activities at retailers, including Target and Kroger, and topics such as the rise of retailer media networks and related partners.

To further, through research, the scientific
practice of advertising and marketing

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