Caroline has over 30 years of market research experience - leading Ipsos teams and client brand strategy programs to help improve brand performance in both the US and Asia. She currently leads both domestic and global teams where she guides research techniques in Brand, Market, Consumer and Shopper understanding. Caroline’s passion lies in working with client teams, in partnership, to address key strategic questions that will help those organizations reach their growth potential and believes that the responsible application of AI is critical to the advancements of the industry.