Rex Du is the Shelby H. Carter Jr. and Patricia Carter Regents Professor of Global Business Marketing at the McCombs School of Business, The University of Texas at Austin. An award-winning scholar and educator, he is recognized for both his research excellence and his teaching distinction. His research, published in leading academic journals, advances knowledge in advertising effectiveness, online consumer interest tracking, brand health measurement, market response modeling, customer relationship management, and new product diffusion. Du earned his Ph.D. in marketing from the Fuqua School of Business at Duke University in 2005. In 2018, he was named to the inaugural class of Marketing Science Institute Scholars, an honor reserved for the world’s most prominent marketing researchers.