FEATURED SPEAKER

Michael True - Co-Founder and CEO, Prescient AI

Mike is the co-founder and CEO of Prescient AI, a dynamic marketing mix modeling (MMM) platform that enables omnichannel ecommerce brands to continuously maximize revenue generated by advertising campaigns. Prior to starting Prescient AI Mike was responsible for helping clients of App Annie, IBM, and Oracle generate millions of dollars in revenue through various AI & analytics solutions.

To further, through research, the scientific
practice of advertising and marketing

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