Recognizing a shared challenge among marketers and media planners about the lack of actionable and Agile ROI measurement tools, Bharath embarked on a five-year journey to build Data POEM. Data POEM is a comprehensive marketing ROI measurement and optimization platform designed to empower data-driven decision-making and agile marketing strategies through revolutionary Causal AI through neural networks. Bharath spent a significant portion of his career within the "Big Four" advertising agency holding companies, including Omnicom Group and IPG. These experiences provided him with a deep understanding of the traditional media landscape and the challenges faced by Fortune 500 companies, particularly within CPG, Auto, QSR, Retail, Durables, and Lifestyle industries. Bharath has worked with and developed impactful marketing strategies for renowned brands such as McDonald's, Puma, Nike, Domino's, Dove, and Volkswagen. This diverse experience across various industry verticals and with iconic brands solidified his understanding of consumer behavior and the evolving marketing landscape.