FEATURED SPEAKER

Alice Sylvester - Partner, Sequent Partners

Alice Sylvester has been a Partner at Sequent Partners for over 15 years. She has been involved in industry ROI initiatives, new media metrics development, and cross-media measurement through USA TouchPoints, the cross-platform, consumer journey measurement system developed by Sequent Partners. Prior to joining Sequent Partners in 2008, she held a variety of positions in research and planning at major advertising agencies.

To further, through research, the scientific
practice of advertising and marketing

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