Liye Ma is a Professor of Marketing at the Robert H. Smith School of Business at the University of Maryland. He is an expert on AI/Machine Learning and Digital Marketing. His research focuses on the dynamic interactions of consumers and firms on digital platforms, using a wide range of statistical, econometric, and machine learning methods. Dr. Ma has published articles in leading academic journals including Marketing Science, Journal of Marketing Research, Journal of Marketing, Management Science, International Journal of Research in Marketing, Information Systems Research, Manufacturing & Service Operations Management, among others. He serves as an AE or on the Editorial Review Board at various journals. He has received research grants from the Marketing Science Institute and the Wharton Customer Analytics Initiative. His papers have been a finalist for the John D.C. Little best paper award and the Paul Root best paper award. Dr. Ma also has extensive work experience in the technology and financial industries, having worked as a Principal Economist at Amazon, as a Senior Project Leader at Oracle Corporation and as a Development Lead at the Wellington Management Company. Dr. Ma obtained his Ph.D. degree from the Tepper School of Business at Carnegie Mellon University, and B.E. and Sc.M. in Computer Science from Tsinghua University and Brown University.