Lisa Zielinski heads up products, thought leadership, and market strategy for Ipsos Creative Excellence in the US. She has spent 17 awesome years immersed in the world of advertising and brand research, analyzing data on thousands of ads, tracking the health of hundreds of brands, and helping to shape many long-running, award winning campaigns. Lisa has experienced firsthand the impact that can be had when audience insights are delivered in the right time and in the right way to spark creative inspiration and build confidence in pursuing bolder work. She is the firmest believer that human empathy is the north star for anyone trying to stay optimistic and navigate how to win in this environment where everything is being constantly disrupted by technology, politics and societal changes.