FEATURED SPEAKER

Kelly Metz - Chief Investment Officer, Spark Foundry

Kelly Metz is the Chief Investment Officer at Spark Foundry. At Spark, Kelly leverages her unique background in tech and media to build holistic investment strategies. Her expertise lies in uniting investment, activation, and content to deliver superior, data-driven client outcomes. A recognized leader in media investment, Kelly is at the forefront of driving greater accountability in emerging digital channels, especially streaming television. Before joining Spark, she held senior investment roles at OMD U.S. and led the advanced television practice for Omnicom Media Group. Kelly built her distinct perspective foundational roles at technology leaders like Oracle, Yahoo!, and Adobe, and at agile startups like VideoAmp. This deep fluency in both technology and media allows her to pioneer sophisticated, future-facing solutions that address the market’s most complex challenges.

To further, through research, the scientific
practice of advertising and marketing

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