Ayelet is the Marvin Bower Associate Professor of Business Administration at the Harvard Business School Marketing Unit. She is the co-founder of the Customer Intelligence Lab at the Digital Data Design (D^3) Institute at Harvard Business School. Her research focuses on data- and AI-driven marketing, with an emphasis on how businesses can leverage their own data, customer data, and market data to improve outcomes. Ayelet received her PhD in marketing from the Kellogg School of Management at Northwestern University.