Helen Katz, Ph.D. co-leads the global Data Intelligence practice at Publicis Media, a central team that provides insight, consulting, best practices and thought leadership in analytics and research. Helen oversees global data and research partnerships for Publicis Media and is a trusted industry expert on data quality and reliable measurement. She is currently an active member of both the U.S. Joint Industry Committee on alternative currencies, as well as the Media Rating Council. A 23-year Publicis Groupe veteran, Helen has served in various strategic research capacities for Publicis Media, Starcom, Zenith and GM Planworks – the holding company’s former division devoted to the General Motors business. In 2009, she was integral to the Publicis Groupe team that launched The Pool – a unique research consortium that aimed to identify the next new ad formats across various channels such as online video, mobile/tablets and more. Prior to joining Publicis Groupe, she was Vice President, Media Research Manager at DDB Needham. She began her career as an advertising professor at Michigan State University and is currently an adjunct professor at DePaul University and New York University. She has published numerous articles in industry and academic journals, as well as three textbooks on advertising and media, the most recent of which is The Media Handbook (8th edition, 2022). She is the ex-officio Chair of the Executive Committee of the Media Rating Council, and a member of the Board of Trustees of the Advertising Research Foundation. Helen is also the recipient of the ARF’s “Great Minds” award for research innovation, Jay Chiat’s Strategic Excellence Silver Award for innovation, and Stars of Attribution leadership award. She has a master’s degree in advertising and a Ph.D. in communications from the University of Illinois and was an undergraduate English major at the University of London.