Neala is the Senior Vice President of Strategy & Operations, North America at Teads where she oversees Customer Experience, Research and Insights. Neala partners closely with the Data and Teads Studio teams to ensure relentless focus of customer needs and a seamless experience. She brings nearly 20 years of industry experience to the team, with 12+ years focused on identifying business-driving, strategic insights through research, analytics, measurement, and data. She has spent the bulk of career agency side with time at Havas Media and Digitas, building teams that deliver data-driven insights to inform media strategy and deliver effective outcomes for clients. She lives outside Boston with her husband and three children.