Tomomi Mimura, a senior consumer insights expert with almost 20 years of research experience, currently leads US and Personal Care North America Media Insights & Measurement at Unilever. She is responsible for deepening Unilever’s understanding of media and delivering actionable insights that help Unilever brands effectively and efficiently utilize media investment to grow their brands. She currently represents Unilever in the Association of National Advertisers (ANA) Cross Media Measurement initiative and chairs the ANA’s Influencer Marketing Advisory Board Guidelines Committee. She has also served on the Facebook Measurement Council. Now in her 12th year at Unilever, she has held many Unilever Consumer & Market Insights positions ranging locally to globally on top brands as Hellmann’s, TRESemmé, Dove, Vaseline and Axe. Prior to Unilever, Tomomi spent time at Nielsen BASES and Millward Brown, managing such clients as Unilever, Pepsi and Reckitt Benckiser. Tomomi earned her Bachelor of Arts in Political Science at Yale University.