Mike Bloxham is EVP, Global Media & Entertainment at Magid where he works with colleagues to provide research and consulting solutions to clients across the ecosystem seeking to make the right decisions regarding all aspects of video across all platforms. Mike has worked in media and tech research and consulting for over 25 years, advising multi-national corporations, media owners and government agencies on strategic marketing and communications issues on an international basis. A recognized innovator and thought leader in the media space, he has extensive experience in attitudinal and behavioral research across all media and marketing channels with an emphasis on the integration of emerging and traditional media among all audiences from children to seniors. Previously, Mike led the Insight & Research team at Ball State University’s Center for Media Design where he and his colleagues became known for their large-scale observational research studies including the Middletown Media Studies and the Video Consumer Mapping Study for the Council for Research Excellence.