Manuel Garcia-Garcia is Global Lead of Neuroscience at Ipsos. He brings strong academic credentials combined with outstanding expertise in cognitive sciences. Manuel has developed thought leadership to shake the industry in various fronts, including multicultural marketing and consumers’ emotional response, cognitive conflict and decision-making. He has been featured in multiple industry events such as Advertising Week, The ARF, ESOMAR, SxSW, Neuromarketing World Forum, Univision Leading the Change, Nielsen C360 among many other global conferences. He has also led symposiums at international conferences and workshops with advertisers and agencies, including P&G, Levi’s, Unilever, Deutsch and Kellogg’s. Manuel developed and delivers curriculum for a course in consumer neuroscience and is author of the neuroscience consumer research textbook published by MIT Press.  He holds a Ph.D. in Neuroscience from the University of Barcelona where he received the prestigious Extraordinary Doctorate Award. Manuel is a leader in Diversity & Inclusion, pushing a passionate agenda throughout the organization and the industry focused on support and representation of diverse demographics, education and evolution of our society for better inclusion and representation, leveraging research and insights and cognitive science for meaningful Impact and better outcomes.