Justin Fromm is an experienced media executive and a leading expert in the Connected TV and SVOD space. Justin has extensive experience as a data leader, conducting strategic research on the value and effectiveness of TV and digital media as advertising platforms, the marketing of televisual programming, and the effects of new technology on consumer behavior and the media industry. Justin has deep expertise in market research and has led the research work at advertising sales organizations at broadcast networks and CTV/OTT platforms. He has broad experience designing and leading data analyses and research studies using quantitative and qualitative methodologies, biometric and lab-based measurement, and advanced analytical techniques. A published thought leader, Justin has been a standing member of industry trade associations, and is a frequent panelist and speaker at industry events (ANA, Nielsen360, ARF, MRA, TVOT). He has the unique ability to explain complicated ideas in a way that advertising buyers and sellers, network executives and business owners alike, can understand and utilize to help their businesses excel.