With over 10 years of experience in advertising effectiveness, consumer insights and data analytics, Cole is the VP, Head of R&D at Samba TV, a leading provider of cross-screen television insights and analytics. Cole leads a team of data scientists and analysts who develop and deliver innovative products and solutions that measure TV viewership, engagement, and attribution across devices and platforms. Cole is an active member on the Board of Trustees at the Advertising Research Foundation (ARF) where we seek to advance the scientific understanding and practice of advertising. His core competencies include product development, advertising research, data science, and team leadership. He is passionate about creating and applying cutting-edge technology to transform the advertising landscape and empower marketers, broadcasters, and consumers. He values collaboration, innovation, and diversity, and he strives to bring these values to his work and his team.