Brian West currently serves as Senior Vice President, Data & Measurement Strategy, NBCUniversal Television and Streaming. In this capacity, West is responsible for powering insights across the NBCU portfolio and measuring, analyzing, and interpreting data from a variety of partners. His purview spans all of NBCU’s media businesses, supporting brands including NBC, Bravo, Peacock, and more. West and his team support NBCU’s cross-platform strategies in several different areas including operating NBCU's measurement solutions and curating its resulting data, partnering with teams across NBCU to ensure data quality, analyzing and projecting media landscape trends, and helping to tell the narrative of cross-platform viewership. Additionally, he is responsible for setting NBCU's content measurement strategy through work with internal and external partners on current measurement and data solutions, plus the development of emerging measurement initiatives.