As President, Jon Tuck leads Publicis Sports, a dedicated practice and division of Publicis Media that offers clients a holistic, data-driven approach to sports marketing, sponsorships, and partnerships. He oversees a team of leading sports experts and works to bring together the best expertise, capabilities, and resources across Publicis Groupe to help clients maximize their sports partnerships and investments. From the Olympics to collegiate divisions, Tuck and his team manage relationships across all levels of global, national, and local sports. With over three decades of experience in high profile roles, Tuck has connected major Fortune 500 companies with passionate sports fans for much of his career. For nearly four years, Tuck served as Chief Revenue Officer at NASCAR and NASCAR Digital. There, he was able to dramatically increase engagement and followers by building the digital practice within NASCAR from the ground up, reimagined the company’s sponsorship model, and brought multiple new blue-chip partners to the sport.
In 2012, Tuck landed at one of the most iconic American sports properties: Sports Illustrated. He rose through the ranks, leading a team of 60 professionals as Head of Sales across the entire portfolio of brands including si.com, Golf, golf.com, fansided.com, and 120 Sports. Finally, prior to joining Publicis in 2023, Tuck served as Chief Revenue Officer for the Professional Fighters League, where he led global sponsorship, media sales, and licensing for the second largest mixed martial arts organization, behind the UFC.
A visionary and results-driven business leader, Tuck is a well-regarded strategist with deep knowledge of the media and sponsorship landscapes who has successfully driven revenue in hypercompetitive markets. Outside of Publicis, Tuck serves on the Board of Directors for the National Multiple Sclerosis Society and the Boys & Girls Clubs of America.