Brett R. Gordon is the Charles H. Kellstadt Professor of Marketing at Kellogg School of Management. His research interests are in pricing, advertising, promotion, retailing, and experimentation. He studies these topics by drawing on methods from empirical industrial organization, econometrics, and machine learning. He is a Co-Editor at the Journal of Marketing Research and co-founder of the podcast, “How I Wrote This,” which demystifies how great marketing papers came to be.