Kristin Vento leads the Marketing Analytics - Advertiser/Agency commercial organization for the Nielsen company. Her team is focused on helping advertisers and agencies make better decisions across their marketing investments by leveraging full funnel measurement strategies. Kristin and her team leverage client data, Nielsen’s proprietary data, AI, advanced analytics and deep media expertise to drive effectiveness across the decisions of a modern marketing workflow. Kristin also oversees relevant strategic partnerships and works closely with clients to create insights and actionable solutions to yield maximum ROI and also works closely with Nielsen’s product teams to develop solutions that provide the most value to her clients. Over her 20 year tenure at Nielsen, Kristin has extensive experience using big data to provide actionable insights for clients in many different capacities across a variety of industries including CPG, Financial, Retail, Pharma, Tech and more. Prior to Nielsen, Kristin has held several Marketing and Marketing Research positions at Advantage Solutions, Prudential Securities and Corning, helping brands grow their share/revenue. Kristin has always held a deep passion for advertising and marketing. She graduated from the University of Buffalo School of Management with an MBA in Marketing and Finance putting in motion her career to work with her clients to maximize their ROI.