Colin Duethorn currently manages Marketing Science & Insights for Strategic Partnerships at Snapchat, proving out the value of technology partner features and applications to improve ad performance and revenue growth. Prior to that, he was the global marketing science lead for Real Money Gaming, Food Delivery, Dating and Fintech App Verticals, helping guide client product and activation strategy in an ATT world. Combined with previous experience at Roku and dataxu, he has a wide range of analytics and go-to-market experience within the world of social, CTV, programmatic and DOOH media. This provides a unique perspective on the impact of measurement solutions and identity on campaign performance.