Rodolphe Dougoud is a Project Lead at global martech consultancy fifty-five, where he has a singular focus: turning data into actionable insights that drive business growth. His diverse experience in advertising technology, data strategy, analytics, A/B testing, UX strategy, dashboarding, media measurement, and more allows him to navigate the complexities of data and deliver tangible results. Fifty-five and Shiseido have been partners for 6+ years, and Rodolphe has been collaborating with Shiseido Americas for the past year and a half to build a digital analytics infrastructure that is privacy-first and results-oriented for its Prestige beauty brands