Simran Srinivasan serves as Senior Product Manager of Advanced Data and Activation Products at NBCUniversal. In this role, Simran is focused on building out NBCUniversal’s advanced targeting strategy and products, all backed by robust data.

She is passionate about building out thoughtful and scalable solutions for the evolving media landscape and developing cutting-edge technology that helps move both NBCUniversal and the entire industry forward. Simran is consistently leveraging her creativity and expertise to drive a real impact in every facet of her work. Outside of her day-to-day job, Simran serves as a mentor to help bring visibility and guidance to people interested in working in the product management field.

Prior to joining NBCUniversal, Simran worked at Nielsen, where she worked on utilizing Big Data to build predictive machine learning models to move the needle on how data backed decisions are made for the media industry. She also graduated from Nielsen’s Emerging Leaders Program, which helps to develop the next generation of media leaders. .