Christina Radigan is the SVP, Strategic Research, Insights and Analytics, OUTFRONT Media, leading the research and measurement efforts for the organization, uniting data-driven marketing strategies with business outcomes to advance OUTFRONT's role in the marketplace and advertisers' media mix. She works across the company's research, marketing, sales, programmatic and product teams. Under Christina’s leadership OUTFRONT has expanded its Attribution Analytics stack with the aim of proving OOH is effective across the consumer journey and up and down the funnel.

With over 20 years of OOH industry experience, Christina has also served as the Chief Marketing Officer of the OAAA where she led committees and industry initiatives to advance programmatic & direct transactions of OOH, marketing mix modeling/multi-touch attribution, OOH Exposure Guidelines, Creative Best Practices and more. Christina spent over 15 years at Omnicom Media Group. As Managing Director of Marketing & Communications she oversaw new business development and ensured that the organization’s practices, communication and ultimately implementation evangelized the company’s corporate culture and mission. As an active member of the OOH industry, Christina served on agency advisory boards and committees for the AAAAs, OAAA, Geopath, DP-AA, DSE and the MRC.