Steven Millman is an award-winning researcher currently leading all research and operations initiatives across Dynata’s Advertising Solutions division, which provides activation and campaign measurement over the entire lifecycle of a campaign. In this role, Steven is also responsible for automation, innovation, and thought leadership. Prior to joining Dynata, Steven was Chief Scientist at Simmons Research (MRI-Simmons) leading measurement sciences and developing new products. Before Simmons Research, Steven served as Senior Vice President for Research at comScore, where he led the ad effectiveness line of business, along with all custom survey work, combining self-report with behavioral data. Throughout his career, Steven has maintained a focus on innovation, quantitative and statistical analysis, survey, research design and other applied research techniques.