Overview of Today’s Shopping Landscape and Consumer Shopping Behaviors

A research-based overview of key insights and trends from 2023 on digital ecommerce, mobile shopping, social, and engaging the consumer throughout their journey.  Hear the latest on emerging trends as well as ways that brands are leveraging a cross-platform strategy to drive total awareness and engagement.

Danan Ren – Senior Vice President, Client Insights & Go-To-Market Enablement, Comscore
Ryan Williams – Vice President, Client Insights, Comscore

Measuring and Managing Shoppability

There are many retail contexts where the organization, presentation, and pricing of products make it difficult for shoppers to find and buy what they want, hurting the quality of the customer experience and brand sales. Hear how to quantify “shoppability,” defined as the capacity of the retail environment to translate consumer demand into purchase.  By analyzing how customers interact with the shopping environment, marketers can identify specific product categories and brands that are underperforming and make changes to product organization, shelf placement and value communication to realize each category’s full sales potential. Discover the findings from recent laboratory and field experiments that measure category and brand shoppability and highlight approaches for improving shopper engagement and eliminating barriers to purchase. The session will demonstrate a variety of tools for assessing the quality and productivity of the customer experience, including virtual reality simulations, customer tracking, eye tracking, and biometrics.

Raymond R. Burke – E.W. Kelley Professor of Business Administration Indiana University, Kelley School of Business

Panel Discussion: Today’s Shopping Landscape and Consumer Shopping Behaviors

The panel will share case studies and provide insights based on today’s practitioner and academic presentations.

Jaime Martin – Managing Director, Commerce at GroupM’s Mindshare
Jen Bryce – Associate Director, US Head of Retail Media Partnerships & Investment, Unilever

Moderator:  E.J. Schultz – News Editor, Ad Age

The Science Behind Understanding Creators of TikTok

TikTok explores answers to these pivotal business questions:  What makes Creators on TikTok so unique? How can Creators help brands achieve successful, full-funnel outcomes? When and how should brands collaborate with Creators strategically?

Jaclyn Williams – Research & Insights Manager, North America & Global Functions, TikTok
Cameron Isaiah – Content Creator, TikTok

Leveraging Shoppable Opportunities: CTV and Live Shopping Platforms

As shoppable TV ads gain momentum, they are revealing significant opportunities for brands and agencies. This session looks at U.S. consumer perceptions around increasingly prevalent “shoppable” TV advertisements 一 such as scannable QR-enhanced ads and text-to-checkout ads 一 and subsequent purchase behavior following ad exposure.

Monica Longoria – Head of Marketing Insights, LG Ad Solutions

Latest Opportunities for Advertisers and Retail Media Networks

Understanding the Role of Retail Media Networks – Is It Right for Your Campaign?

This session will provide insights into understanding the role of retail media networks to drive performance.  How can the right mix of retailer onsite and offsite placement be determined? How to calculate the total impact of the campaign.  Find out what are the best practices for calculating the true incrementality of the campaign.

Mike Ellgass -EVP Global Media, CPG and Retail, Circana

Predictive Incrementality by Experimentation (PIE)

Retail media networks can give marketers the data they need for random controlled trials (RCTs) to determine true causality in assessing the effectiveness of marketing activities. A new methodology was proposed to predict the causal effect of ad campaigns that are not implemented as randomized controlled trials (RCTs). Hear how a set of campaigns were implemented as RCTs to model the relationship between the RCT-derived ad effects and a set of easily observed proxy metrics. Find out how this approach performed well using a database of over 2,200 ad experiments at Meta.

Brett R. Gordon – Professor of Marketing, Kellogg School of Management, Northwestern University

Panel Discussion: Industry Perspectives and Insights on Retail Media Networks

Are Retail Media Networks the Future of Advertising? Retail media networks provide marketers with a powerful platform to engage consumers effectively throughout their purchasing journey. How can brands determine the right mix of retailer onsite and offsite placement? Panelists discuss the latest opportunities and challenges for retailers and marketers.

Stephanie Pegler – eCommerce/ omnichannel Marketing Director, PepsiCo
Kelley VanderSloot – Head of Omnichannel, Ocean Spray
Erin Mitten – Analytics Manager, Arc Worldwide
Anne Martin – Director, Shopper Marketing, Mondelēz International
Katie Vogt – Head of Client Success, Walgreens Advertising Group
Trisha Tolly – Media Director, Kroger Precision Marketing

Moderator:  Mike Ellgass – EVP Global Media, CPG and Retail, Circana

Talking about an Evolution: Using AI to Complete the Consumer Journey

How AI-powered tools create an opportunity for marketers to build brands and drive sales by bringing together insight, intuition, and scale across the full consumer journey.

Andrew Hotz – Director, Programmatic Media, Google

Trends and Predictions for 2024 and Beyond

Discussants weigh in on AI, Influencers, Retail Media Networks, 1^st party data, personalized experiences, retail environments and effective marketing, CPG marketing, brands cutting down on-line extensions, virtual storefronts, and new trends to stay competitive.

Danan Ren – Senior Vice President, Client Insights & Go-To-Market Enablement, Comscore
Andrew Hotz – Director, Programmatic Media, Google
Bharath Gaddam – Founder & CEO, Data POEM

Moderator:  Brendan Light – Global Head of Virtual Experiences, Ipsos