Tina is a 25-year industry veteran with strong analytical and storytelling capabilities. As Chief Insights & Analytics Officer, Tina leverages her strong analytical and storytelling skills to drive insights and strategies for MarketCast’s ad research and measurement portfolio. Before joining MarketCast, Tina was the Managing Director for the NYC region at Kantar, where she led a team of experts specializing in brand, creative, and media research. Before that, as an executive at Nielsen, she focused on client leadership and consumer and shopper analytics.